About
Helen Reed is an award winning Interior Designer,
Consultant, Artist & Writer living in Richmond, Virginia
DESIGNER
With over 30 years of experience in the Hospitality Industry, Helen brings expertise to every project that she works on providing full service interior design, branding and consulting for Restaurants, Hotels, Spas, and Retail projects throughout the United States. Her team includes designers and architects that share creative and a collaborative approach to every project that they are involved with.
Her experience has ranged from a Project Interior Designer for a Top 100 Architectural and Interior Design Firm to working as a manufacturer’s representative where she took time to learn about the manufacturing process of interior materials and furniture.
ARTIST
Helen is also a photographer and contemporary painter who creates commissioned art and pieces for several of her own projects. She is in the process of converting several of her designs into wall coverings and custom carpets.
CONSULTANT
After 3 decades of experience, Helen inspires and encourages others to pursue their passion through creative coaching. Working towards your soul’s calling is not only achievable but is sure to bring you more happiness.
COMMUNITY
CONNECTION
In 2013, Helen Co-Founded Uplined.com, a technology company that provides cloud storage for both residential and commercial properties. The platform establishes maintenance reminders so that the building’s owner can take better care of their building while keeping connected to that building’s service teams.
Helen served on the Executive Committee of NEWH, Inc. from 2006-2017. She served as President from 2010-2011. Currently she has joined the Executive Committee of NEWH again as VP of Communications. NEWH, Inc. is an International Non-Profit providing networking, careers, scholarships and education to the Hospitality Industry, currently the organization has provided over $8 million in scholarships to students that want to work in the Hospitality Industry.
Helen is the Director of Marketing for Modern Richmond. Modern Richmond’s mission is to promote, educate and celebrate modernism in Richmond, Virginia with the Vision that Richmond becomes recognized as a center of modernism. The organization provides tours, lectures, and virtual events featuring mid-century modern to current modern properties throughout the city. In 2019, Helen led the Modern Richmond Book Committee with the design and publication of their first Book celebrating their 10 year anniversary and featuring over 50 properties that had been toured during that time period.
HELEN’S PROJECTS
RESTAURANTS
Shyndigz Market-Richmond, Virginia
Ruth’s Chris Steak House-Richmond, Virginia
Ruth’s Chris Steak House-Virginia Beach, Virginia
Midlothian Eye Care-Midlothian, Virginia
Edward Jones-Office of Mark Mellon- Midlothian, Virginia
Opus 9 – Williamsburg, Virginia
Hondo’s – Richmond, Virginia
Napa Wine Kitchen-Midlothian, Virginia
Bateau-Richmond, Virginia
Barrio-Richmond, Virginia
Perch- Richmond, Virginia
Shagbark - Richmond, Virginia
Virago Spirits- Richmond, Virginia
The Daily Kitchen & Bar - Richmond, Virginia
Sedona Tap House - Short Pump, Virginia and Franchise locations
Oh George - Fairfax, Virginia
Arosto - Washington, DC
East Coast Provisions - Richmond, Virginia
The Boathouse - Rocket's Landing, Richmond, Virginia
Old Original Bookbinders - Richmond, Virginia
Casa del Barco - Richmond, Virginia
Ruth's Chris Steakhouse - Raleigh, North Carolina
Hondo's Steak House - Richmond, Virginia
Schlesingers - Newport News, Virginia
23rd and Main - Richmond, Virginia
Downtown Grille - Charlottesville, Virginia
Skyline Grille at The Virginian Hotel - Lynchburg, Virginia
Marigold’s at The Virginian Hotel- Lynchburg, Virginia
Sam Miller’s - Richmond, Virginia
HOSPITALITY
The Spa at the Blackburn Inn - Staunton, Virginia
Wingate Hotel- Henrico, Virginia
The Berkeley Hotel - Richmond, Virginia
The Doorways - Richmond, Virginia